The Truth About Chiropractic Marketing Attribution

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." This old adage is still true for many chiropractors today.

The Flaw of "How Did You Hear About Us?"

Relying on the front desk to ask patients how they found you is notoriously inaccurate. Patients often say "Google" even if they clicked a Facebook ad, saw a billboard, and then searched your name.

Closed-Loop Tracking

By using tracking numbers, UTM parameters, and a proper CRM, you can track exactly which ad, keyword, or campaign generated the lead, and tie that directly to the revenue generated in your EHR.

Dr. Andre (The other one without the hit records) lol 😄